Swarovski: What do they make?

Swarovski Crystal World

Swarovski:  What else do they make?

Swarovski is more than just a crystal manufacturer started in 1895.  Manufacturing Austrian lead crystal figurines is not their primary business.  In fact the first figurine was produced from spare chandelier parts for the 1976 Innsbruck Olympics.

So if crystal figurines did not build this company I would like to walk you through the types of businesses which make this lead crystal a giant world manufacturer.

Here is a list of the major Swarovski divisions.  Please note that lighting, fashion, figurines, and design are part of several of these divisions.

Swarovski Businesses

• Touchstone Crystal (direct sales)
• Kristallwelten (theme park, museum, store)
• Schnobek (chandeliers)
• Swareflex (road safety reflectors)
• Tyrolit (grinding tools)
• Swarovski Lightning (crystal in architecture)
• Swarovski Gemstone (gemstones)
• Swarovski Elements (crystal designs)
• Swarovski Crystal Palace (avante-garde lighting)
• Atelier Swarovski (fashion and jewelry design)
• Swarovski Optiks (optic devices)
• Daniel Swarovski (jewelry, handbags, interior designs)
• Swarovski (fashion, home accessories and ornaments)
• Swarovski Corporate Gifts – Incentives

Kristallwelten is the Crystal World theme park, museum and Swarovski retail stores located in Innsbruck, Vienna (Wien), and Wattens Austria.

Schnobek sells lighting especially fine chandeliers.

Swareflex was established in 1950 around improving road safety and reflective devices throughout the world.  I am sure you have seen reflective inserts, road studs, road signs and road markings made by Swarovski.  The division also works with hi-tech LED guidance electronic and lighting products.  If you have been through a lighted tunnel there is a good chance Swarovski was involved in the project.

Tyrolit is the grinding tools divisions of Swarovski.  The major invention that differentiated Swarovski from its competitors 100 years ago was the crystal cutting tools which allowed for a more automated cutting production process.

Swarovski Lighting works to incorporate lighting into building architecture.

Swarovski Gems is a gemstone supplier distributing both natural stones and Zirconian products.  They distribute Sapphire, Amethyst, Citrine, Peridot, Phodilite, Smokey Quartz, Speisantite, Spinel, Topaz, and Marcasite.

Swarovski Elements is themed “Designers choice since 1895″.  They work with designers to produce fashion, jewelry, accessories, interior design, and lighting products.

Swarovski Crystal Palace is lighting, furniture, objects, and one of a kind products.

Atelier Swarovski is another design and fashion industry partner.

Swarovski Optiks manufacturers long range sports optical devices such as rifle scopes, binoculars, and camera lenses.  The four divisions are divided into hunting, birdwatching, travel leisure, and Digiscoping.

Daniel Swarovski is the label for fashion, handbags, and interior designs.

Swarovski is the division associated with fashion, home decor, home accessories, and ornaments.  Swarovski Home Accessories produces the following types of items.

• Candleholders
• Christmas
• Exotic Birds
• Fascinating Fishes
• Flowers
• Ornaments
• Picture Frames
• Sculptures
• Stemware
• Vases, bowls, boxes
• Stationary & Pens

Besides producing more than 200 figurines in its current collection, Swarovski is a diversified and integrated manufacturer.  It partners with hundreds of designers and producers to act as both a primary supplier or manufacturer of jewelry and fashion products.  You will find Swarovski worn at all the major entertainment award events throughout the world.